“What do you get when you mix social media and local search?” asks Stephan Spencer, President of Netconcepts. In this article, posted on C|Net’s Searchlight: an SEO Blog, Stephan talks about how Yahoo! has opened up new features to blend social interaction on a local level, and how it will affect local businesses. For more information on this interesting subject, click here to read the article.
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Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.
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The WordPress plugin “Mini Manager”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who wanted to manage mini blocks of HTML, then include them in posts or pages simply by using their reference name in curly braces, like so: {Reference_Name}
It is completely free and has been released as “open source” under the GPL license. So enjoy!
Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.
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Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.
In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.
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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.
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Ever wonder whether or not it’s possible to make money blogging? Well, this teen has made blogging for dollars a reality. Stephan covers his daughter Chloe’s presentation at the 2007 BlogHer conference in Chicago. In this popular article, featured on C|Net’s Searchlight: An SEO Blog, Stephan talks about Chloe’s experiences with WordPress, her love for Neopets, and what it takes to turn a blog into an asset. You can also watch the highlights from Chloe’s presentation in his article as well. To read more about how “SEO is not inaccessible; in fact, it’s so easy, that a child can do it!” click here.
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Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.
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In Chinese society, “red envelope” refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
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Black Swan has been providing consumers with Home, Hearth and Gift products for over 28 years. Black Swan was looking to take their web presence to the next level and selected Netconcepts GravityMarket solution.
The new website offers a sleek design on top of a search optimal ecommerce structure. Black Swan enjoys a robust content management system that allows for the balance of the site’s content to be updated via web interface. The site also provides RSS feeds of featured products, which open up an additional communication channel to customers.
With this new site design and structure, Black Swan is sure to be heating up the Internet.
[ database | client admin cms | SEO ]
Visit site: Black Swan Home
All good fairy tales begin with the words, “Once upon a time…” In this fantasy-meets-reality tale, Patricia Fusco weaves a story about SEO from the perspective of Harry Potter. This is a high-level, historical overview of SEO that brings us up to the present. Whether you’re an SEO wizard or not, this article helps bring us to a new understanding of SEO by relating it to a part of “pop culture.”
To read, “If Harry Potter Did SEO,” click here.
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